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Brad West – Associate VP Public Affairs

bwest@wazuku.ca  +1 604 313 9185 

A consensus builder and communications expert with first-hand political experience, Brad knows how to frame issues and deliver messages that resonate. 

A Born Leader

A former senior aide to NDP MLA Mike Farnworth and lifelong politico, Brad entered politics in 2008 when he ran in Port Coquitlam’s municipal election. At age 23 he became the City’s youngest-ever elected official. Now in his third term as city councillor, he has earned a solid reputation for advocating for the interests of his constituents — particularly with respect to the issues of jobs, transportation and sports & recreation. 

Communications & Public Affairs Specialist

Brad knows communications. As a former communications and public affairs representative for the United Steelworkers District 3, Brad ably delivered the union’s message on behalf of its 55,000 western Canadian union members employed in mining, forestry, telecommunications and manufacturing.

He is also an articulate speaker who, thanks to his keen interest and insights into BC politics, is regularly approached for comments on emerging media stories.

From brand building to strategic communications and from media relations to crisis communications, Brad draws upon his deep pool of skills to help Wazuku clients earn space and prominence in public discourse and achieve their public policy objectives.

Government Relations Expert

Experience behind the scenes in the provincial government, as a city councillor and working with North America’s largest private-sector union has given Brad perspective from all sides of the table. As a result, he has an excellent understanding of the legislative process and a proven ability to shepherd an idea from conception through the twists and turns of government scrutiny, stakeholder concerns and public discourse until it becomes a reality — whether in the form of legislation, policy or social license.

Brad builds consensus by first stepping back to see all the forces at play in any particular scenario. This allows him to approach issues with a spirit of openness and to break down preconceived barriers and notions that might otherwise block communication. In this manner, he is able to establish meaningful connections, and build broad coalitions of support.

Background Check

Brad holds a BA in Communications from the University of Victoria, a post-graduate diploma in Catholic studies from St. Francis Xavier University and recently completed a leadership diploma program at Harvard University. He’s married with a young son. A life-long resident of Port Coquitlam, Brad spends whatever free time he can find riding dirt bikes, playing hockey and reading.